One of my favorites parts of any project is all of the planning, ideas, brainstorming sessions, and behind-the-scenes pieces that lead to the end result. These parts of the process usually remain hidden, but I love the sketches that led to all of the machinery that we animated for The Cycle. Here are a few of my favorites (from the sketchbook of Jono Stark, the lead designer on the project).
In a bizarre and inexplicable turn of events, www.explorethecycle.com managed to NOT win a Webby. We emphasize, it did not win.
When asked how he felt about such an obvious upset, Chris Erickson was quoted as saying, “I want pizza.” He then allegedly turned and stomped away before punching the dejected website in the face and weeping on a SXSW trophy.
The clear favorite from the start, sources say that the website had been looking a little under the weather lately, which may or may not have contributed to what many are now calling, “The Upset of the Week.”
A huge congrats to the whole team at RecycleBank and Parliament who worked on www.explorethecycle.com.
We were stunned when we won, but it was certainly a welcome confirmation for all the hours we poured in the project. At the ceremony we got to walk the red carpet, pose for pics, and interview with some great some folks from Adobe and the NY Times.
It was also a great time to connect with friends, like our buddy Jon from Pondry, and Scott Thomas, the Creative Director from the Obama campaign.
Chapter One: IntroChapter Two: Material Recover Facility
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